Aggregation and Marketing Center

A project of the Community Alliance with Family Farmers (CAFF) with support from the USDA Rural Business Enterprise Grant Program

Download the Feasiblity Study

This project presents a market analysis of the food system in California’s four North Coast counties (Sonoma, Napa, Mendocino, and Lake), with the core aim of identifying opportunities to expand local markets for food producers.

After a robust series of interviews, surveys, and meetings with both producers and buyers, it was determined that there is both the supply and demand necessary to expand local food production and distribution in the North Coast region. It was further determined that an Aggregation and Marketing Center (AMC) could provide an effective mechanism to increase the availability of local product efficiently and sustainably.