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SUMMARY:Farmer Financial Training Program 101
DESCRIPTION:Farmer Financial Training 101 Series \nJoin Good Roots and CAFF for three interactive workshops that help farmers build a clearer picture of their business finances. The series is worth over $4\,000 in educational value. \nWhen: Three Mondays in November\, 10 am to 1 pm PST\, with an office hours session the following Monday\, 10 to 11 am PST. Every session includes time for Q&A. \nSession 1: Before the Budget\, Business Financial Literacy\nMonday\, November 2\, 10 am to 1 pm PST. Office hours: Monday\, November 9\, 10 to 11 am PST. \n\nBusiness setup\, including bank accounts\, LLCs\, and product insurance\nFinancial recordkeeping: what is enough and what you need to know\nWhat a financial statement is\nBookkeeping basics\n\nSession 2: Organic Transition Financials 101\, Sales\, Channel Strategy & Transition Costs\nMonday\, November 16\, 10 am to 1 pm PST. Office hours: Monday\, November 23\, 10 to 11 am PST. \n\nProjecting and tracking sales\, costs\, and margins for organic transition\nWhat sales channels are\nBenefits and drawbacks of different sales channels\, and how to evaluate the best fit\nPricing and costing for sales channels and for organic transition\n\nSession 3: Basics of Budgeting\nMonday\, November 30\, 10 am to 1 pm PST. Office hours: Monday\, December 7\, 10 to 11 am PST. \n\nSales projections by crop or product and by sales channel\nCosting and margins\nCreating an annual startup budget using a profit and loss framework\nMonthly sales and labor projections\n\nWhat to expect: Plan on about one hour per week outside of sessions and office hours to complete homework. Gathering financial data ahead of time helps but is not required\, and the sessions will cover anything you do not know where to find. \nPresented by Good Roots (growgoodroots.com) and CAFF (caff.org).
URL:https://docs.google.com/forms/d/e/1FAIpQLSfPbyzDQ5lFVxdvHJP4GeVTiCuBypQCQxE-j-APqyl2zJWsrg/viewform
LOCATION:CA
ATTACH;FMTTYPE=image/png:https://caff.org/wp-content/uploads/2026/10/2600-CAFF-Socials.png
ORGANIZER;CN="CAFF":MAILTO:caff.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T153000
DTEND;TZID=America/Los_Angeles:20261103T163000
DTSTAMP:20261006T175539Z
CREATED:20261006T175539Z
LAST-MODIFIED:20261006T175539Z
UID:63697-1793719800-1793723400@caff.org
SUMMARY:Farm Marketing that Works
DESCRIPTION:Farm Marketing That Works is a free five-part workshop series from CAFF for farmers who already have their marketing up and running and are ready to make it work more effectively and efficiently. Through hands-on audits and practical activities\, you’ll identify what’s working\, what needs attention\, and concrete steps you can take to strengthen your marketing and grow your business. Join us Tuesdays\, October 13\, 20\, and 27 and November 3 and 10\, from 3:30–4:30 PM. Plus\, enrolled farmers who attend at least three sessions will receive free advising sessions with marketing consultant Anna Larsen of Root Cellar Consulting. Sign Up for Farm Marketing That Works: https://actionnetwork.org/events/farm-marketing-series/
URL:https://actionnetwork.org/events/farm-marketing-series/#new_tab
LOCATION:Virtual
CATEGORIES:Farmer Services
ATTACH;FMTTYPE=image/png:https://caff.org/wp-content/uploads/2026/10/Screenshot-2026-10-06-at-10.52.40-AM.png
ORGANIZER;CN="CAFF":MAILTO:caff.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261104T140000
DTEND;TZID=America/Los_Angeles:20261104T150000
DTSTAMP:20260813T000158Z
CREATED:20260813T000158Z
LAST-MODIFIED:20260813T000158Z
UID:63677-1793800800-1793804400@caff.org
SUMMARY:Marketing Office Hours (Farmer Services)
DESCRIPTION:Join our marketing office hours to chat with someone from the CAFF Farmer Services team about marketing on your organic or regenerative farm.\nDrop in with questions\, or bring a specific project to work on — marketing\, sales channels\, a website for your farm\, e-commerce\, and more. \nRegister here to join: https://us02web.zoom.us/meeting/register/Ob0oYYunROatPL3RbNhuAA#/registration \nFor any questions\, reach out to CAFF at farmerservices[at]caff.org.
URL:https://caff.org/event/marketing-office-hours-farmer-services/2026-11-04/
LOCATION:Virtual
CATEGORIES:Farmer Services
ATTACH;FMTTYPE=image/jpeg:https://caff.org/wp-content/uploads/2026/08/2608-Marketing-Office-Hours-cropped.jpg
ORGANIZER;CN="CAFF":MAILTO:caff.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261105T120000
DTEND;TZID=America/Los_Angeles:20261105T131500
DTSTAMP:20261016T001347Z
CREATED:20261015T224240Z
LAST-MODIFIED:20261016T001347Z
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SUMMARY:Transition to Organic Webinar Series for Livestock Producers: Part 1
DESCRIPTION:Transition to Organic Webinar Series: Livestock\nThursdays\, November 5\, 12\, and 19\, 2026 | Free virtual series\nHosted by CAFF\, UC Organic Agriculture Institute (UC OAI)\, and UC Cooperative Extension (UCCE) \nThinking about transitioning your livestock operation to organic? Join us for a free\, three-week webinar series designed to help you make the transition. \nEach week features practical guidance from UC specialists\, farmer and rancher speakers\, and technical assistance providers. Spanish interpretation will be available at every session. \nSession topics \n\nNov 5: Livestock producers’ perspectives on transitioning to organic\nNov 12: Certification requirements\, organic system plans\, and choosing a certifier\nNov 19: Should you go organic? Organic livestock economics\, marketing\, and processing considerations
URL:https://ucanr.zoom.us/meeting/register/Gi-xsLD2RgGW7sEiRgOIYw#/registration#new_tab
LOCATION:Virtual
CATEGORIES:Webinar,Organic
ATTACH;FMTTYPE=image/png:https://caff.org/wp-content/uploads/2026/10/Screenshot-2026-10-15-at-3.37.00-PM.png
ORGANIZER;CN="CAFF":MAILTO:caff.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261112T120000
DTEND;TZID=America/Los_Angeles:20261112T131500
DTSTAMP:20261016T001312Z
CREATED:20261016T001312Z
LAST-MODIFIED:20261016T001312Z
UID:64044-1794484800-1794489300@caff.org
SUMMARY:Transition to Organic Webinar Series for Livestock Producers: Part 2
DESCRIPTION:Transition to Organic Webinar Series: Livestock\nThursdays\, November 5\, 12\, and 19\, 2026 | Free virtual series\nHosted by CAFF\, UC Organic Agriculture Institute (UC OAI)\, and UC Cooperative Extension (UCCE) \nThinking about transitioning your livestock operation to organic? Join us for a free\, three-week webinar series designed to help you make the transition. \nEach week features practical guidance from UC specialists\, farmer and rancher speakers\, and technical assistance providers. Spanish interpretation will be available at every session. \nSession topics \n\nNov 5: Livestock producers’ perspectives on transitioning to organic\nNov 12: Certification requirements\, organic system plans\, and choosing a certifier\nNov 19: Should you go organic? Organic livestock economics\, marketing\, and processing considerations
URL:https://ucanr.zoom.us/meeting/register/Gi-xsLD2RgGW7sEiRgOIYw#/registration#new_tab
LOCATION:Virtual
CATEGORIES:Webinar,Organic
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ORGANIZER;CN="CAFF":MAILTO:caff.org
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261119T113000
DTEND;TZID=America/Los_Angeles:20261119T140000
DTSTAMP:20261030T203818Z
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LAST-MODIFIED:20261030T203818Z
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SUMMARY:Marketing Workshop: Brand Your Farm\, Build Your Materials
DESCRIPTION:Whether you’re starting from scratch or already have a logo and want to do more with it\, this workshop will help you build farm marketing materials that look professional and feel like you. \nIn the first half\, local designer Zoe Byrne (https://designwithzoe.com/) will cover branding fundamentals: what makes a farm brand recognizable\, how to choose logos\, colors\, and fonts that work in print and online\, and how to keep your labels\, signage\, and social media consistent. Zoe will also give a short\, friendly live review of one farm’s existing materials\, with practical ideas for improving them. \nAfter a break with food and time to meet other farmers\, we’ll move into a hands-on Canva co-working session. Bring your farm photos\, logo\, and colors\, and leave with a finished piece you can use\, such as a market flyer\, produce sign\, label\, or social media post. We’ll look at how to pick a template and customize it for your farm brand. \nWhat to bring: a laptop or tablet\, plus any farm photos\, logos\, or existing marketing materials you’d like to work with. \nWant feedback on your materials? Let us know when you register if you’d like Zoe to review your farm’s branding during the workshop and we’ll pick one farmer for the exercise. \nThis event is hosted by CAFF and Kitchen Table Advisors. \n\nFunding for this workshop was made possible by a grant from California Certified Organic Farmers\, Inc. (CCOF\, Inc.) and the U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS). Its contents are solely the responsibility of the authors and do not necessarily represent the official\nviews of the USDA.
URL:https://actionnetwork.org/events/marketing-workshop-brand-your-farm-build-your-materials/#new_tab
LOCATION:Glide Ranch\, 36355 Russell Blvd\, Davis\, CA\, 95616\, United States
CATEGORIES:Sacramento Valley
ATTACH;FMTTYPE=image/png:https://caff.org/wp-content/uploads/2026/10/Screenshot-2026-10-30-at-1.30.36-PM.png
ORGANIZER;CN="CAFF":MAILTO:caff.org
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261119T120000
DTEND;TZID=America/Los_Angeles:20261119T131500
DTSTAMP:20261016T001433Z
CREATED:20261016T001433Z
LAST-MODIFIED:20261016T001433Z
UID:64048-1795089600-1795094100@caff.org
SUMMARY:Transition to Organic Webinar Series for Livestock Producers: Part 3
DESCRIPTION:Transition to Organic Webinar Series: Livestock\nThursdays\, November 5\, 12\, and 19\, 2026 | Free virtual series\nHosted by CAFF\, UC Organic Agriculture Institute (UC OAI)\, and UC Cooperative Extension (UCCE) \nThinking about transitioning your livestock operation to organic? Join us for a free\, three-week webinar series designed to help you make the transition. \nEach week features practical guidance from UC specialists\, farmer and rancher speakers\, and technical assistance providers. Spanish interpretation will be available at every session. \nSession topics \n\nNov 5: Livestock producers’ perspectives on transitioning to organic\nNov 12: Certification requirements\, organic system plans\, and choosing a certifier\nNov 19: Should you go organic? Organic livestock economics\, marketing\, and processing considerations
URL:https://ucanr.zoom.us/meeting/register/Gi-xsLD2RgGW7sEiRgOIYw#/registration#new_tab
LOCATION:Virtual
CATEGORIES:Webinar,Organic
ATTACH;FMTTYPE=image/png:https://caff.org/wp-content/uploads/2026/10/Screenshot-2026-10-15-at-3.37.00-PM.png
ORGANIZER;CN="CAFF":MAILTO:caff.org
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