Click to download the Competitor Price Comparison Spreadsheet that accompanies the Farmer’s Guide to Organic Wholesale Pricing. 

Use this spreadsheet to collect at least 10 price points of direct competitors. You can collect price points by visiting stores in the area you’ll be selling your crop, talking to buyers of those stores, or using USDA AMS data. Once you have figured out the average price of your competitors, complete the activity by answering the questions on page 20 of the Farmer’s Guide to Organic Wholesale Pricing.