Small Farm tech hub

Identifying right-fit technologies for the small farm. We help small-scale farmers, food hubs, and farmers markets navigate technological resources & expand market opportunities.

Free Consultations!

Provided to CA-based operators seeking to access or expand their use of web-based technologies including e-commerce, social media, marketing, and more!

Resources

From e-commerce platforms to point of sale systems to basic online marketing tips we have you covered! Browse our collection of resources for farmers, markets and other local food professionals.

Podcasts & Social Media Groups

Get connected with others through these online, interactive groups and gain knowledge from the farming community!
COMING SOON

Tech FAQ

Visit our Tech Forum to see common questions asked from the Tech Hub community!

COMING SOON

Small Farm Innovation Challenge

The Tech Hub is hosting the 2nd Small Farm Innovation Challenge, a contest open to anyone with an idea to help small farms thrive.

Stay Informed!

Subscribe to CAFF's monthly newsletter for the latest news and resources on small scale agriculture in CA. Make sure to check "Small Farm Tech."

Team members are standing by to help identify how technology can best support the needs of your small business.

Contact us today at TechHub@caff.org or submit a support request at caff.org/techsupport. 

Meet Our Team

Tech Hub

Elizabeth Vaughan

Farm to Market Tech Hub Specialist

Sharing tech & business solutions to make purchasing local food more accessible and competitive.
Tech Hub

Todd Jones

Tech Hub Consultant

Helping farmers and ranchers find right-sized technologies to grow their business.
Tech Hub

Alicia Baddorf

Tech Hub Consultant

Providing technical assistance to farmers seeking compatible ecommerce and marketing solutions.
Tech Hub

Phillip Minnick

Tech Hub Consultant

Helping small farmers navigate technological resources to expand their market opportunities

Elizabeth Vaughan

Farm to Market Tech Hub Specialist

Elizabeth brings over 10 years of experience in strengthening healthy, just, and sustainable food systems. At CAFF she manages the Small Farm Tech Hub, supporting farmers across California with their technology and business needs. Elizabeth’s education is in business economics from UC Santa Barbara and sustainable horticulture from Cuyamaca College. Her passion for sustainable food systems launched while she worked alongside Ugandan farmers during her Peace Corps service and was shown the inextricable links between the health of a community, the environment, and the food that is produced and consumed within that community. In her free time, she enjoys stewarding her family’s five-acre ranch located in San Diego County.
San Diego, CA

Todd Jones

Tech Hub Consultant

Todd is a veteran Product and Communications leader who has spent more than a decade at the intersection of food, farming and technology. He has worked with farmers and food businesses all around the world to improve operations and find new markets. He's passionate about helping small and mid-size business owners embed right-sized technologies into their operations. In 2011 he founded Field Day with the goal of making it easier for specialty growers to build crop plans, estimate expenses and keep records year round.

Alicia Baddorf

Tech Hub Consultant

With ten years of experience in sustainable agriculture, including roles in farming, sales, marketing and business development, Alicia is passionate about supporting small farmers to find appropriate technology and marketing solutions. She holds a BA in Sociology and French Studies from the University of Delaware and is currently the Sales Manager at Capay Valley Farm Shop in Esparto, CA. In her free time, she enjoys cooking, gardening, swimming and singing.

Phillip Minnick

Tech Hub Consultant

Phil is a California native, raised on the Central Coast surrounded by fields of strawberries, iceberg lettuce and broccoli, and studied educational psychology and Spanish close to home at UC-Santa Barbara. It was while teaching English abroad in Mexico and China for seven years that he cultivated his love of food, and a connection to the land and people who produce it. After moving to the Bay area Phil combined his passion for education and food justice, working and volunteering with a number of non-profit organizations as a health and wellness educator, school garden coordinator, Spanish language translator and presenter, among others. After becoming a Certified Nutrition Consultant in 2013 Phil dove head first into the event and hospitality industry, working with a number of farm to table food producers throughout the Bay area, eventually becoming a kitchen and operations manager. Phil hopes to use his expertise as an educator, his understanding of food systems and logistics and his experience in food production to build relationships between small farmers and local food producers.

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