Small Farm tech hub

Identifying right-fit technologies for the small farm. We help small-scale farmers, food hubs, and farmers markets navigate technological resources & expand market opportunities.

Free Consultations!

Provided to CA-based operators seeking to access or expand their use of web-based technologies including e-commerce, social media, marketing, and more!


From e-commerce platforms to point of sale systems to basic online marketing tips we have you covered! Browse our collection of resources for farmers, markets and other local food professionals.

Podcasts, Social Media Groups, Publications

Get connected with others through these online, interactive groups and gain knowledge from the farming community!

Tech FAQ

Visit our Tech Forum to see common questions asked from the Tech Hub community!

Small Farm Innovation Challenge

The Tech Hub host the annual Small Farm Innovation Challenge, a contest open to anyone with an idea to help small farms thrive.

Stay Informed!

Subscribe to CAFF's monthly newsletter for the latest news and resources on small scale agriculture in CA. Make sure to check "Small Farm Tech."

Team members are standing by to help identify how technology can best support the needs of your small business.

Contact us today at or submit a support request at 

Meet Our Team

Tech Hub

Elizabeth Vaughan

Farm to Market Tech Hub Specialist

Sharing tech & business solutions to make purchasing local food more accessible and competitive.
Tech Hub

Sasha Pesci

Farm Tech Hub Consultant

Helping farmers navigate technological resources to expand their market opportunities

Elizabeth Vaughan

Farm to Market Tech Hub Specialist

Elizabeth brings over 10 years of experience in strengthening healthy, just, and sustainable food systems. At CAFF she manages the Small Farm Tech Hub, supporting farmers across California with their technology and business needs. Elizabeth’s education is in business economics from UC Santa Barbara and sustainable horticulture from Cuyamaca College. Her passion for sustainable food systems launched while she worked alongside Ugandan farmers during her Peace Corps service and was shown the inextricable links between the health of a community, the environment, and the food that is produced and consumed within that community. In her free time, she enjoys stewarding her family’s five-acre ranch located in San Diego County.
San Diego, CA

Sasha Pesci

Farm Tech Hub Consultant

Sasha is a PhD candidate in Geography at UC Davis who is originally from Mendoza, Argentina and a native Spanish speaker. Her work is driven by a commitment to equity, justice and ecological sustainability in the food system. Her dissertation research explores how direct-to-market farmers in California are navigating the growing trend towards online sales and marketing. She holds a BA in Environmental Science and BS in Geography from Stetson University, and a M.A. in Geography from UC Davis. She has also spent some time volunteering, working, and learning on community gardens and agroecological farms in various parts of the world. In her free time, she enjoys long walks in nature, drawing, and connecting with friends and family.
Davis, CA

Latest News & Updates