In this episode we travel to Chico, California to meet with Kyle Burns of Burns Blossom Farm, a certified organic vegetable and flower farm he runs with his wife Mel. We talk about how they built their farm’s brand from the ground up – from the story behind their name and logo to how they balance farmer’s markets, wholesale accounts, and social media to reach customers. You’ll also hear about their relationship with BriarPatch Food Co-op, their move into value-added products like hot sauce, and Kyle’s honest take on what makes marketing hard for a small farm.
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