In 1993, our business was primarily directed toward the wholesale market, since we no longer had time to sell at farmers markets. We strongly believed, however, that our San Diego customers should have direct access to local, freshly-picked organic produce, and so we decided to start a Community Supported Agriculture Program (CSA), where customers could subscribe to the farm as members, and receive boxes of produce delivered to various drop-off points in neighborhoods throughout San Diego County. The CSA has been especially rewarding, because our members give us direct testimonies about the often life-changing benefits of organic produce.
