E-Commerce for the Small Farm, Shopify Examples

E-Commerce for the small farm features the experiences of two farmers with using Shopify.

Learning Objectives:

  • Learn how e-commerce supports with marketing and sales
  • Gain basic understanding of e-commerce platforms
  • E-commerce adventures from the field: Learn from two CA farms on adapting new platforms during the Covid pandemic
  • Learn about CAFF’s new Tech Hub & existing resources

This webinar took place as part of the 2021 California Small Farm Conference, a production of Community Alliance with Family Farmers (CAFF).


  • Jennifer Reichardt, Liberty Ducks
  • Sean Kelley, Marketing Manager at The Ecology Center
  • Elizabeth Vaughan, CAFF’s Farm-to-Market Tech Hub

FAQ document from workshop.