All posts in Technology

Online Directories for Farmers

Online Directories for Farmers

Getting internet visibility is one of the most important things you can do for your small business. An easy way to do this is to take advantage of online farm directories, many of which will offer your farm business a

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MailChimp Templates for your Farm Business

MailChimp Templates for your Farm Business

CAFF’s Small Farm Tech Hub created basic templates for you to use for your email marketing. Please note that you need a MailChimp account to access these templates and add them to your account. If you don’t have one, you

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Updated Ecommerce Report for the Small Farm

Updated Ecommerce Report for the Small Farm

CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national farmer surveys in 2020 and 2021.  This report was refreshed

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Marketing for Farmers by Kendall Ballantine

Marketing for Farmers by Kendall Ballantine

Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization (SEO), email marketing, and tips for selling online.  She has

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Details to Consider When Choosing Online Tools

Details to Consider When Choosing Online Tools

Here is a list of considerations and questions to ask before investing in new tools for your business.  Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up fees or keep a percentage of sales.  What is the

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CAFF VAPG Scholarship Opportunity

CAFF VAPG Scholarship Opportunity

Interested in applying for the USDA’s Value Added Producer Grant? Do you sell your produce as organic, local, free range, grass fed, etc. OR make a finished product from your produce? Are you interested in exploring the feasibility of doing

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Choosing an Accounting Software

Choosing an Accounting Software

The software review guide provides a list of accounting options **Our content is intended to be used and must be used for informational purposes only. Every business has different needs, and none of the information provided in this article is

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7 Minute Mailchimp Tutorial for the Small Farmer

7 Minute Mailchimp Tutorial for the Small Farmer

https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers (CAFF). Visit www.caff.org/TechHub to learn more.

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Canva Video Tutorial for the Small Farmer

Canva Video Tutorial for the Small Farmer

https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers. Learn more by

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Creating Farm Maps Using GIS Software

Creating Farm Maps Using GIS Software

https://youtu.be/OLfUzNjILvw CAFF invites you to a free tutorial that will introduce the mapping capabilities of Geographic Information Systems, or GIS. Using georeferenced data and aerial images, we will cover how to use GIS software to map farms, organize data, and

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Exploring Squarespace for Farm Websites & Online Sales

Exploring Squarespace for Farm Websites & Online Sales

Spanish subtitles are available on Youtube and slides are available in Spanish (Exploración de Squarespace para sitios web de granjas y comercio electrónico) In this peer-to-peer learning webinar, we reviewed farmer experiences using Squarespace for their website hosting, building, and

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Exploring CSA Platforms: CSAware and Farmigo

Exploring CSA Platforms: CSAware and Farmigo

RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we will compare two popular online CSA management platforms: CSAware and Farmigo. Participants will have the opportunity to see

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How to Pick an Email Marketing Platform

How to Pick an Email Marketing Platform

Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal

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7 Simple Steps for Creating a Website

7 Simple Steps for Creating a Website

There is a saying, “If you don’t have a website you don’t exist!” As of January 2021, it is reported that there are 4.66 billion active internet users worldwide. As a small farm, food hub or farmers market, this is

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Driving Engagement with Instagram & Facebook Shopping

Driving Engagement with Instagram & Facebook Shopping

Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month (source). Instagram is no doubt stepping into

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Instragram Basics in 7 minutes!

A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo

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New Competition Seeks Innovations for Small Farms

New Competition Seeks Innovations for Small Farms

While farm tech may conjure images of GPS-driven tractors, robot harvesters, and biotechnology, a new competition in California is calling on innovators to refocus their attention away from scaling up Industrial Ag and towards empowering small farms.  Now in its

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Software Review Guide – Payroll, POS, DigiPay, Accounting

Software Review Guide – Payroll, POS, DigiPay, Accounting

The Small Farm Tech Hub’s Software Review Guide – a live document kept by the tech hub team that compares different software systems including payroll, point of sales, DigiPay, and accounting. Organized by tabs- scroll up/down and right/left to view

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Use Email Marketing to Grow

Use Email Marketing to Grow

Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should make it a top priority: Audience – Everyone who uses

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Google Pay & Apple Pay For Your Farm Business

Google Pay & Apple Pay For Your Farm Business

If you have done any in-person, or even online retail in the past year a customer has probably asked if your business accepts Google Pay or Apple Pay. Expect to hear a lot more of that question. According to one

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10 Tips for Getting 10K Instagram Followers

10 Tips for Getting 10K Instagram Followers

There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a powerful visual medium and storytelling tool (aren’t vegetables and baby

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Instagram Basics for Your Farm Business

Instagram Basics for Your Farm Business

Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get

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YouTube video

E-Commerce for the Small Farm, Shopify Examples

E-Commerce for the small farm features the experiences of two farmers with using Shopify. Learning Objectives: Learn how e-commerce supports with marketing and sales Gain basic understanding of e-commerce platforms E-commerce adventures from the field: Learn from two CA farms

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YouTube video

Take Your Local Food Online (Webinar)

Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze Cart — Remi Keaston, David’s Pasture Shopify — Cherie Shenker,

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Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry ice, maintaining cold chain, shipping carriers, costs, regulations. This will

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Online Sales Platforms for Farmers (video)

Online Sales Platforms for Farmers (video)

Watch this webinar to learn more about direct-to-consumer online sales platforms. Hear from representatives from four online food sales platforms: Barn2Door, Harvie, Local Food Marketplace, Food4All, Open Food Network…

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CSA & Online Sales during Covid-19

CSA & Online Sales during Covid-19

SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no shortage of food and certainly no shortage of demand (in

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