The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click […]
On March 1st, 2024, CAFF hosted the much-anticipated Small Farm Tech Expo at Madera Community College. Amidst a steady downpour, our annual Expo still had a great turn out and the day brimmed […]
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on […]
Assemblymember Steve Bennett (D-Ventura) has introduced AB 2313 which would create a new program to increase equipment access for small and underserved growers as well as offering essential technical assistance […]
While ag tech might conjure images of robots and satellite-driven tractors plowing vast acreages, some innovators are focusing their ingenuity on the needs of smaller-scale farmers. That’s in part thanks […]
Have you been holding off on buying that new wash station, food processing equipment, cold storage or electric delivery van? The U.S. Department of Agriculture is partnering with the California […]
Earlier this year, CAFF kicked off a massive project in the San Joaquin Valley to help support family farms there and strengthen the local food economy, in partnership with UC […]
Exploring open-source technologies for the small farm. The Gathering for Open Agricultural Technology (GOAT) has introduced the Small Farm Tech Hub to available open-source agricultural tools and we’d like to help spread […]
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. For interested farmers, the first step is […]
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en […]
Esta presentación brindará una descripción general sobre Apps (aplicación informática para dispositivos móviles y tabletas) que pueden ser útiles para el manejo de negocio de una granja. La presentación ayudará […]
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist! […]
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on […]
Proving that innovation thrives on a small-scale, the winners of the 3rd annual Small Farm Innovation Challenge bring appropriate tech solutions to local agriculture. This competition, hosted each year by […]
“Although agtech promises to make farming more efficient, it is often pitched as a replacement for farmworkers, who are usually left out of its development.” Read the full article here: […]
The Market Garden Institute, co-founded by Jean-Martin Fortier and Suleyka Montpetit. It’s mission is to educate and empower growers who change the world through the simple act of growing healthy, […]
CAFF’s Tech Hub is hosting a three part webinar series on value-added products and success stories of small producers using Ecommerce. The series highlights farmers who have developed their business […]
CAFF’s Small Farm Tech Hub hosted a data training for the Small Farm which was a three-part webinar series held during November-December 2022. The webinar recordings are provided below along with […]
Getting internet visibility is one of the most important things you can do for your small business. An easy way to do this is to take advantage of online farm […]
CAFF’s Small Farm Tech Hub created basic templates for you to use for your email marketing. Please note that you need a MailChimp account to access these templates and add […]
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national […]
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization […]
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up […]
Interested in applying for the USDA’s Value Added Producer Grant? Do you sell your produce as organic, local, free range, grass fed, etc. OR make a finished product from your […]
The software review guide provides a list of accounting options **Our content is intended to be used and must be used for informational purposes only. Every business has different needs, […]
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers (CAFF). […]
https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you by the Small Farm Tech […]
https://youtu.be/OLfUzNjILvw CAFF invites you to a free tutorial that will introduce the mapping capabilities of Geographic Information Systems, or GIS. Using georeferenced data and aerial images, we will cover how […]
Spanish subtitles are available on Youtube and slides are available in Spanish (Exploración de Squarespace para sitios web de granjas y comercio electrónico) In this peer-to-peer learning webinar, we reviewed […]
RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we will compare two popular online […]
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons […]
There is a saying, “If you don’t have a website you don’t exist!” As of January 2021, it is reported that there are 4.66 billion active internet users worldwide. As […]
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about […]
While farm tech may conjure images of GPS-driven tractors, robot harvesters, and biotechnology, a new competition in California is calling on innovators to refocus their attention away from scaling up […]
The Small Farm Tech Hub’s Software Review Guide – a live document kept by the tech hub team that compares different software systems including payroll, point of sales, DigiPay, and […]
Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should […]
If you have done any in-person, or even online retail in the past year a customer has probably asked if your business accepts Google Pay or Apple Pay. Expect to […]
There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a […]
Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and […]
E-Commerce for the small farm features the experiences of two farmers with using Shopify. Learning Objectives: Learn how e-commerce supports with marketing and sales Gain basic understanding of e-commerce platforms […]
Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze […]
Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry […]
Watch this webinar to learn more about direct-to-consumer online sales platforms. Hear from representatives from four online food sales platforms: Barn2Door, Harvie, Local Food Marketplace, Food4All, Open Food Network…
SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no […]