All posts in Technology

How to Pick an Email Marketing Platform

How to Pick an Email Marketing Platform

Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal

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7 Simple Steps for Creating a Website

7 Simple Steps for Creating a Website

There is a saying, “If you don’t have a website you don’t exist!” As of January 2021, it is reported that there are 4.66 billion active internet users worldwide. As a small farm, food hub or farmers market, this is

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Instagram Shopping: The Hows & Whys

Instagram Shopping: The Hows & Whys

Are you looking to broaden your ecommerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month (source). Instagram is no doubt stepping into

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Instragram Basics in 7 minutes!

A 7 minute video going over the basics of Instagram for your farm business.

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New Competition Seeks Innovations for Small Farms

New Competition Seeks Innovations for Small Farms

While farm tech may conjure images of GPS-driven tractors, robot harvesters, and biotechnology, a new competition in California is calling on innovators to refocus their attention away from scaling up Industrial Ag and towards empowering small farms.  Now in its

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Software Review Guide – Payroll, POS, DigiPay, Accounting

Software Review Guide – Payroll, POS, DigiPay, Accounting

The Small Farm Tech Hub’s Software Review Guide – a live document kept by the tech hub team that compares different software systems including payroll, point of sales, DigiPay, and accounting. Organized by tabs- scroll up/down and right/left to view

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Use Email Marketing to Grow

Use Email Marketing to Grow

Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should make it a top priority: Audience – Everyone who uses

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Google Pay & Apple Pay For Your Farm Business

Google Pay & Apple Pay For Your Farm Business

If you have done any in-person, or even online retail in the past year a customer has probably asked if your business accepts Google Pay or Apple Pay. Expect to hear a lot more of that question. According to one

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10 Tips for Getting 10K Instagram Followers

10 Tips for Getting 10K Instagram Followers

There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a powerful visual medium and storytelling tool (aren’t vegetables and baby

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Instagram Basics for Your Farm Business

Instagram Basics for Your Farm Business

Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get

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YouTube video

E-Commerce for the Small Farm, Shopify Examples

E-Commerce for the small farm features the experiences of two farmers with using Shopify. Learning Objectives: Learn how e-commerce supports with marketing and sales Gain basic understanding of e-commerce platforms E-commerce adventures from the field: Learn from two CA farms

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YouTube video

Take Your Local Food Online (Webinar)

Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze Cart — Remi Keaston, David’s Pasture Shopify — Cherie Shenker,

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Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Farm to Freezer: The Logistics of Online Sales & Shipping Meat

Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry ice, maintaining cold chain, shipping carriers, costs, regulations. This will

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Online Sales Platforms for Farmers (video)

Online Sales Platforms for Farmers (video)

Watch this webinar to learn more about direct-to-consumer online sales platforms. Hear from representatives from four online food sales platforms: Barn2Door, Harvie, Local Food Marketplace, Food4All, Open Food Network…

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CSA & Online Sales during Covid-19

CSA & Online Sales during Covid-19

SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no shortage of food and certainly no shortage of demand (in

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