All posts in Covid19SalesMarketing
Persevering Through COVID-19: Schools Support Food Access in San Mateo County
PERSEVERING THROUGH COVID-19: Schools Support Food Access in San Mateo County California schools, a significant market for family farmers, are critical sources of food access for local communities. CAFF Teamed up with UC Cooperative Extension and Get Healthy San Mateo
Reconnecting Markets, Feeding Communities
RECONNECTING MARKETS, FEEDING COMMUNITIES Food System Supply & Demand during COVID-19 Are you seeking new markets and new customers during the COVID-19 crisis? Have you lost sales outlets? Do you want to sell into a programs that are helping feed
Plataformas de software de venta directa
Mientras mercados, restaurantes, y otros canales de distribución de comida cierran o reducen operaciones para prevenir el contagio de COVID-19, granjas en todo el país han expresado interés en usar plataformas de software que apoyen las ventas directas para consumidores
Guidance for Farm Direct Sales & U-Pick during COVID-19
The following is intended to help guide agriculture entities that engage in Farm Direct Sales (farm store or farm stand) and support farm visit activities, such as Pick-YourOwn (PYO). Farm Direct Sales and PYO are important revenue streams for many
State Program Puts Food Industry Back to Work, Sources from Local Farms to Feed Seniors in Need
Last week, Governor Newsom announced the launch of a first-in-the-nation “Great Plates Delivered” program, a state-funded meal delivery service with two goals: 1) help seniors and other adults at high risk from COVID-19 stay home and stay healthy by delivering
How To Be A Good Farmers Market Customer
To assure our farmers markets stay open, accessible and safe for everyone, it’s gonna take everyone doing their part on both sides of the booth.
Farm to Family Program
$2 million in USDA Specialty Crop Block Grant funding for CAFB to support harvesting, packing and shipping of donated specialty crop products. In addition, the state Department of Social Services has more than $860,000 in USDA Farm to Food Bank
Take Your Local Food Online (Webinar)
Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze Cart — Remi Keaston, David’s Pasture Shopify — Cherie Shenker,
New Guidance for Operating Certified Farmers’ Markets During COVID-19
Updated 4/21 by the CDFA: This guidance is based on what is currently known about the transmission and severity of coronavirus disease 2019 (COVID-19). The California Department of Food and Agriculture (CDFA) will update this guidance as needed and as
Webinar: Farmers Markets during COVID
Webinar recording from the California Association of Farmers Markets covering best practices, tips, presentations from managers from across the state and more.
Direct Sales Software Platforms
This publication highlights product options and sales models that farmers may find helpful. While markets, restaurants, and other food distribution channels close or reduce operations to prevent the spread of COVID-19, farms across the country have expressed interest in using
La Plataforma de Compradores y Vendedores COVID-19 de CAFF
Hola campesinos y compradores, En respuesta a las interrupciones en nuestro suministro y demanda de alimentos locales debido a COVID-19, CAFF está creando una lista de productores y compradores, para ayudar a llenar los vacíos en el mercado que está
Podcast: Farm Sales through Online Platforms & CSA
In this episode, we discuss the legal mechanics of online sales platforms and CSA agreements as part of special coverage on COVID-19’s effects on farm businesses with Sarah Vaile, Farm Commons’ Staff Attorney.
Donating farm products to food banks, webinar
Wednesday, April 8 from 10-11 a.m. CDFA partners with CA Association of Food Banks to provide resources and information to farmers, ranchers and food processors.
Direct Marketing in CA: Rules & Regs
Learn the various laws and regulations that govern direct marketing in California, including CSAs, farmers markets and farm stands.
Farming During COVID: A Webinar Series on Adapting to Crisis
Join us for a free webinar series designed to help California family farmers and ranchers adapt, stay informed and keep our local food system going strong. Learn from fellow producers and from experts about the challenges facing our farms as
COVID-19 FAQ for U-Pick Farms
Best practices and steps for farm managers. Employees should use gloves when handling money, or considering using cards to limit transfer of cash. If money is handled, hands should be washed or hand sanitizer should be used afterward.
COVID-19 FAQ for Farm Stands
Simple one-pager: steps for farm stand operators. Communicate with customers through signs or social media asking them to stay home if displaying symptoms. Provide hand sanitizer at the front of the stand and near the cash box. Use signs to
Farm to Freezer: The Logistics of Online Sales & Shipping Meat
Webinar: Apr 2, 2020 at 9AM. Topics will include: setting up an online store, different web platforms, accepting payments, updating inventory, meat selection, subscriptions versus ala-carte orders, boxes, insulation, dry ice, maintaining cold chain, shipping carriers, costs, regulations. This will
Online Sales Platforms for Farmers (video)
Watch this webinar to learn more about direct-to-consumer online sales platforms. Hear from representatives from four online food sales platforms: Barn2Door, Harvie, Local Food Marketplace, Food4All, Open Food Network…
Farmers’ Market Response & Best Practices: COVID19
As COVID19 is is rapidly changing, we will also update this guide. Please check back frequently for tips, best practices, communication, signs and alternative market models, such as Drive Thru Market.
Sign Up for Buyer/Seller Support: COVID-19
Are you in need of support to help sell, buy, or otherwise distribute local food in California as a result of impacts caused by COVID-19? Fill out this form and someone from CAFF will try to help make connections to
CSA Tools & Resources During COVID19
With COVID-19 rapidly evolving, we at CAFF are actively compiling CSA-specific tools and information to help farmers adapt, stay safe and continue to provide healthy food for their local communities…
Is Your Farmers Market Closed? Send this Letter!
Is your farmers market closed because of COVID-19? Use this template letter to urge your local government to reopen the market, recognizing it as an essential business keeping your community fed, healthy and resilient during this crisis.
What can consumers do to support farms & local food system during Covid-19?
What Can Consumers Do During the COVID-19 Crisis to Support Family Farms & Our Local Food System? While confusion abounds during this ever-developing COVID-19 crisis, one thing is clear: a strong, healthy, local food system is absolutely essential during times
CSA & Online Sales during Covid-19
SELLING DIRECT & ONLINE DURING THE COVID-19 CRISIS In the wake of the Coronavirus pandemic, many farmers are being forced to reconsider their sales outlets. While there may be no shortage of food and certainly no shortage of demand (in
Coronavirus & CA Farmers Markets
CORONAVIRUS & CA FARMERS MARKETS As the full affects of Covid-19 continue unfolding, we at CAFF are watching closely to find out how this pandemic will impact California family farmers as well as farmers markets. However, one thing is clear: