Food System Supply & Demand during COVID-19

Are you seeking new markets and new customers during the COVID-19 crisis? 

Have you lost sales outlets? 

Do you want to sell into a programs that are helping feed those most in need? 

CAFF is here to help!

CAFF is launching the “Reconnecting Markets, Feeding Communities” initiative to support sales for California family farmers during the COVID-19 crisis. Right now, there’s a surge in new market opportunities for California farms, with numerous federal, state, local, and privately-funded programs arising in response to COVID-19 with a focus on purchasing locally. These programs include farm boxes, food bank purchasing, independent grocers, meal delivery to seniors, school meal pick-ups, and other community feeding and local purchasing programs. As harvest time ramps up and outlets such as restaurants have greatly reduced their demand, CAFF is here to help farmers access new marketplaces, adapt their sales plans, and meet the demand of emerging customers.

Evan Wiig
Author: Evan Wiig

Evan Wiig is the Director of Membership & Communications for CAFF and the founder of The Farmers Guild. A community organizer with a passion for regenerative agriculture, over the past fifteen years he's worked on California farms and ranches, managed community gardens in the heart of Brooklyn and has written journalism on issues of local food and farming. Contact him at or 415-710-5692