All posts in marketing
Cómo crear un Perfil de Negocios de Google para expandir la presencia en línea de su granja
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en línea de su granja. Para más información sobre el Tech
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist! Corinna provides her top six tips and tricks for successfully
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on her most used marketing tools which include Instagram and FloDesk
Value-Added Product Success, Three Farms Share Their Stories
CAFF’s Tech Hub is hosting a three part webinar series on value-added products and success stories of small producers using Ecommerce. The series highlights farmers who have developed their business to include value-added products and offers practical information on how they navigated
Online Directories for Farmers
Getting internet visibility is one of the most important things you can do for your small business. An easy way to do this is to take advantage of online farm directories, many of which will offer your farm business a
MailChimp Templates for your Farm Business
CAFF’s Small Farm Tech Hub created basic templates for you to use for your email marketing. Please note that you need a MailChimp account to access these templates and add them to your account. If you don’t have one, you
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization (SEO), email marketing, and tips for selling online. She has
Details to Consider When Choosing Online Tools
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up fees or keep a percentage of sales. What is the
7 Minute Mailchimp Tutorial for the Small Farmer
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers (CAFF). Visit www.caff.org/TechHub to learn more.
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month (source). Instagram is no doubt stepping into
Use Email Marketing to Grow
Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should make it a top priority: Audience – Everyone who uses
10 Tips for Getting 10K Instagram Followers
There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a powerful visual medium and storytelling tool (aren’t vegetables and baby
Instagram Basics for Your Farm Business
Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get