All posts in marketing

MailChimp Templates for your Farm Business

MailChimp Templates for your Farm Business

CAFF’s Small Farm Tech Hub created basic templates for you to use for your email marketing. Please note that you need a MailChimp account to access these templates and add them to your account. If you don’t have one, you

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Marketing for Farmers by Kendall Ballantine

Marketing for Farmers by Kendall Ballantine

Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization (SEO), email marketing, and tips for selling online.  She has

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Details to Consider When Choosing Online Tools

Details to Consider When Choosing Online Tools

Here is a list of considerations and questions to ask before investing in new tools for your business.  Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up fees or keep a percentage of sales.  What is the

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7 Minute Mailchimp Tutorial for the Small Farmer

7 Minute Mailchimp Tutorial for the Small Farmer

https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers (CAFF). Visit www.caff.org/TechHub to learn more.

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How to Pick an Email Marketing Platform

How to Pick an Email Marketing Platform

Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal

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Driving Engagement with Instagram & Facebook Shopping

Driving Engagement with Instagram & Facebook Shopping

Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month (source). Instagram is no doubt stepping into

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Use Email Marketing to Grow

Use Email Marketing to Grow

Email is probably the single most important tool in your marketing toolbox. If you’re not using email marketing to promote your business already, here are three reasons why you should make it a top priority: Audience – Everyone who uses

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10 Tips for Getting 10K Instagram Followers

10 Tips for Getting 10K Instagram Followers

There are a multitude of social media platforms to choose from these days! The good news is, you don’t have to use every platform to market your farm. As a powerful visual medium and storytelling tool (aren’t vegetables and baby

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Instagram Basics for Your Farm Business

Instagram Basics for Your Farm Business

Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get

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