Instagram Basics for Your Farm Business

Looking to build your farm business brand online and engage a broader audience? With over 1 billion users, Instagram is one way to connect with current and prospective customers, and improve your online presence. Here are some basics to get familiarized:

Professional Instagram Account vs. Personal Profile

A personal account is used to connect with friends, family and businesses, whereas a Professional Instagram Business Account is best used for marketing your business. Why? A Professional Instagram account gives you more call to action buttons, fields for contact information, including business address and website, which will ultimately increase your customers’ ability to get in touch.



This feature shines a light on your content, activity and audiences. What is the demographic of your audience, when are they looking at your account, and what content do they engage with the most? This offers valuable information that will help guide your marketing strategy with your Instagram account.



The section of text under a username where you [concisely] describe your farm business in 150 characters or less.



A user who subscribes to your posts on Instagram.



Content consisting of pictures, videos and more that users upload to their account and share to their followers. 


Short, no more than 15-second post that is visible for 24 hours on your page. A quick and fun way to engage with your followers.



Though stories disappear after 24 hours, you can keep the best ones visible to your followers in Highlights. Useful to share information about you and your business, even as a F.A.Q. Section.



A short, engaging video that can be up to 60-seconds and shared. Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers and more. Effective for farmers because you can show a snapshot of your harvest day or highlights from your farmer’s market stand.


Another term for username that defines a specific account or profile. It begins with the @ symbol, followed by the username. You

can also use this to mention or tag other users – restaurants or grocery stores that you sell to, other farmers, and more –  in your posts, stories, comments and more.



Used to describe and categorize posts. The # symbol goes at the beginning of a #hashtag; click on it to find similar posts. 


Instagram Live

A feature within Instagram Stories that allows users to broadcast live videos to other users on the platform.


Are you already using Instagram and looking for strategies to grow your audience and access more features? Check out 10 Tips for Getting 10K Followers on Instagram.