In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on Direct-to-Consumer Sales provides an amazing opportunity for farmers to gain insights and expertise directly from successful farmers.
Farmer Networks: Accessing Tools, Supplies & Infrastructure
Â
Creating a Strong Online Presence for Your Farm with Instagram
Our first webinar took place on February 27th as part of the California Small Farm Conference. Hosted by Liset Garcia, the founder and operator of Sweet Girl Farms in Reedley, the workshop delved into her best practices in leveraging Instagram to build a robust online presence.
With more than 8,000 followers on her farm Instagram @sweetgirlfarms, Liset shared her journey of using the platform to connect with customers, showcase products, and ultimately boost sales.
Direct-to-Consumer Flower Sales Stories, Tips, and E-commerce
Our second webinar features Sunny Meadows Flower Farm. Established in Columbus, Ohio, in 2006, Sunny Meadows Flower Farm has become a beacon for sustainable, high-quality cut flowers, serving wholesale, retail, and wedding industries. Discover how Sunny Meadows Flower Farm, through their online store and strategic practices, has successfully diversified income streams and connected with a nationwide audience.
Pre-order sales, agritourism, and self-service farm stand
The grand finale of the Webinar Series features Alexandria from Hen & Harvest Farm. This small, woman-owned regenerative farm located in Turlock, California, stands out for its commitment to collaborative farming practices that work harmoniously with nature. Alexandria shares the strategies that have been most helpful for reaching customers and selling online, including online ticket sales for agritourism activities, pre-ordering options, a self-service farm stand, and participation in local markets.