How You Tell the Story of Your Farm: In-Person Workshop

Learn how to craft a compelling farm story that connects with customers and buyers in this marketing skills workshop. You’ll workshop your own elevator pitch with hands-on feedback from panelists and peers, leaving with polished messaging you can use immediately on your website, social media, and in sales conversations. Facilitated by Judith Redmond (Full Belly farm) and Gisele Herren (Vitis & Ovis Farm).

Farmboy Organics will share how they built their social media presence and refined their marketing messaging. Fruitqueen will explain what wholesalers look for in farm pitches and what makes farms stand out in a competitive market.

Space is limited to 12 participants. Please only sign up for the workshop if you are a farmer or rancher.

Funding for this workshop comes from the California Department of Food and Agriculture (CDFA) Organic Transition Pilot Program and a grant from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service.