CSA & ONLINE SALES
RESOURCES FOR FARMERS

CSA, or Community Supported Agriculture, is a unique sales model that better connects customers to the source of their food, while providing local farmers the year-round economic support they need to succeed. Below you’ll find resources for farmers operating or considering their own CSA program.

General Resources:

2021 CSA Marketing Resources

The CSA Innovation Network has created a  CSA renewals marketing package for 2021. Download your package below with themed assets for social media and print, including: Facebook cover photo Facebook

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The CSA Solutions Hub

The CSA Solutions Hub is everything we know about CSA farming. We want to share with you, so you can get better at what you do. Join our community of

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CSA Marketing Tips:

My Digital Farmer

An online resource for CSA farmers by a CSA farmer, this website (videos, podcasts, etc.) is invaluable, offering marketing strategies that help CSAs clarify their message, find new customers, and

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Selling Online: Tips & Resources

Take Your Local Food Online (Webinar)

Take Your Local Food Online provided practical information and tips from farmers using online sales platforms. Platforms covered in this video include: Woo Commerce — Kat Becker, Cattail Farms Graze

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Direct Sales Software Platforms

This publication highlights product options and sales models that farmers may find helpful. While markets, restaurants, and other food distribution channels close or reduce operations to prevent the spread of

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CSA & Other Direct Sales Software:

Kabbage

Through Kabbage Payments, any business can sign up to sell gift certificates online, and anyone can purchase them to support participating small businesses. Once registered, businesses can send a custom

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FRESHr

A Marketplace for Farms, Distributors, and their Customers online that aggregates and updates supply and demand for fresh local produce in real-time. Created for farmers, distributors, restaurants, and grocers advancing the

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Credibles

Credibles goes beyond mainstream crowdfunding. It’s ongoing support of local business and a stronger relationship between the business and customers. The upfront payments are paid back in-kind – as edible

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GrazeCart

We help small farms sell directly to their customers. Whether you sell grass-fed beef, pasture-raised eggs, or natural produce, we provide the solutions to facilitate delivery, inventory, pickup and more.

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RoadWarrior

Navigation software to make deliveries more efficient, taking into account traffic, drop-off priorities, school zones, tolls, one way trips, and more.

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Harvie

Harvie helps farms selling through a CSA / farm share model increase retention and meet sales growth targets while increasing overall profitability. Harvie focuses on providing a better member experience

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Barn2Door

Customers Easily Order From Your Farm on Any Channel or Device. Convenient self-service purchasing. Web, mobile, social, email, newsletters. Automated pick & pack Lists.

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Local Food Marketplace

LFM will help you streamline your business from start to finish – including planning production, harvest lists, packing lists, invoices, and payments, supporting producers and food hubs selling to consumers,

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Farmigo

Software designed to grow and manage your ​CSA or Food Hub. Designed specifically to look great and work well on smartphones since over 30% of eCommerce is taking place on

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Square

The one-stop run-your-business shop. While not farm-specific, many small businesses use Square for everything from payments to payroll.

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Food4All

Free tools, technology and an online marketplace giving you everything you need to market and sell to buyers in your community. Specifically designed for selling CSA’s, value added items and

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Local Line

Streamline your farm’s sales process. Local Line helps food suppliers doing direct marketing sell their products online, access new markets, and keep organized.

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Research:

Understanding CSA Members

Survey data: Who supports Community Supported Agriculture (CSA) in California? Comparisons of current and former CSA members, including members’ backgrounds, relationships to food, membership experiences, reasons for joining, importance of

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Findings from CA CSA farmer survey

Check out the findings from a survey of over 100 CSA farmers throughout California, including type of production, business models, demographics, retention rates, labor, finances and more.

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Michelle Wyler
Managing Director, Farm to Market

Michelle manages Regional Food System projects and staff in the Redwood Coast and North Coast regions, as well as CAFF’s statewide CSA Network. Captivated by the farming culture at an early age, she has had her hands in the soil or been involved in rural food systems development for the past twenty years. She operates her own small farm, is an avid bicyclist, and food aficionado.

michelle[at]caff.org