CSA & ONLINE SALES
RESOURCES FOR FARMERS

CSA, or Community Supported Agriculture, is a unique sales model that better connects customers to the source of their food, while providing local farmers the year-round economic support they need to succeed. Below you’ll find resources for farmers operating or considering their own CSA program.

General Resources:

CSA Marketing Tips:

My Digital Farmer

An online resource for CSA farmers by a CSA farmer, this website (videos, podcasts, etc.) is invaluable, offering marketing strategies that help CSAs clarify their

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Selling Online: Tips & Resources

Direct Sales Software Platforms

This publication highlights product options and sales models that farmers may find helpful. While markets, restaurants, and other food distribution channels close or reduce operations

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CSA & Other Direct Sales Software:

Kabbage

Through Kabbage Payments, any business can sign up to sell gift certificates online, and anyone can purchase them to support participating small businesses. Once registered,

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Barn2Door

Customers Easily Order From Your Farm on Any Channel or Device. Convenient self-service purchasing. Web, mobile, social, email, newsletters. Automated pick & pack Lists.

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FRESHr

A Marketplace for Farms, Distributors, and their Customers online that aggregates and updates supply and demand for fresh local produce in real-time. Created for farmers, distributors,

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Food4All

Free tools, technology and an online marketplace giving you everything you need to market and sell to buyers in your community. Specifically designed for selling

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GrazeCart

We help small farms sell directly to their customers. Whether you sell grass-fed beef, pasture-raised eggs, or natural produce, we provide the solutions to facilitate

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RoadWarrior

Navigation software to make deliveries more efficient, taking into account traffic, drop-off priorities, school zones, tolls, one way trips, and more.

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Cropolis

An ordering platform built for direct farm food sales. Connect with your customers. Tell your story. Sell your food. An all-in-one order management platform built

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Credibles

Credibles goes beyond mainstream crowdfunding. It’s ongoing support of local business and a stronger relationship between the business and customers. The upfront payments are paid

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Farmigo

Software designed to grow and manage your ​CSA or Food Hub. Designed specifically to look great and work well on smartphones since over 30% of

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Local Food Marketplace

LFM will help you streamline your business from start to finish – including planning production, harvest lists, packing lists, invoices, and payments, supporting producers and

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Local Line

Streamline your farm’s sales process. Local Line helps food suppliers doing direct marketing sell their products online, access new markets, and keep organized.

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Square

The one-stop run-your-business shop. While not farm-specific, many small businesses use Square for everything from payments to payroll.

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Harvie

Harvie helps farms selling through a CSA / farm share model increase retention and meet sales growth targets while increasing overall profitability. Harvie focuses on

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Research:

Understanding CSA Members

Survey data: Who supports Community Supported Agriculture (CSA) in California? Comparisons of current and former CSA members, including members’ backgrounds, relationships to food, membership experiences,

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Michelle Wyler
Managing Director, Farm to Market

Michelle manages Regional Food System projects and staff in the Redwood Coast and North Coast regions, as well as CAFF’s statewide CSA Network. Captivated by the farming culture at an early age, she has had her hands in the soil or been involved in rural food systems development for the past twenty years. She operates her own small farm, is an avid bicyclist, and food aficionado.

michelle[at]caff.org