MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics
Details to Consider When Choosing Online Tools
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns?
7 Minute Mailchimp Tutorial for the Small Farmer
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community
Canva Video Tutorial for the Small Farmer
https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
The Farmers’ Marketing & Sales Notebook
A Post-Harvest Resource for California Specialty Crop Growers. Information, selling tips and internet links to the best informational sites for the eight major marketing channels.
Community Supported Agriculture (CSA)
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to
2021 CSA Marketing Resources
The CSA Innovation Network has created a CSA renewals marketing package for 2021. Download your package below with themed assets for social media and print,
CSA / Farm Box Survey
CSA/Farm Box Operators, Raise Your Voice! By taking just a few minutes to complete our 2020 CSA / Farm Box Survey, you help guide CAFF’s CSA-related work
Food Safety:
Value-Added Product Webinar Series for Farmers
Are you a farmer or rancher interested in producing or scaling a value-added product? Are you interested in applying for the USDA’s Value-Added Producer Grant
FSMA Inspection Case Study: CDFA FSMA PSP Inspector
This interview is part of our Food Safety Modernization Act (FSMA) case study series. In earlier case studies we interviewed other farmers and they talked
Luna’s Farm Podcast Episode (en Español)
Dear listeners, click here to listen to our last episode of the season. We hope you enjoy this special episode in Spanish hosted by our
La Inocuidad Alimentaria Vs. los Requisitos Orgánicos
Esta hoja informativa proporciona una descripción general de las tres categorías de fincas dentro de la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA
FSMA Y NOP: Mantenimiento de registros
Esta hoja informativa explica los registros que deben tener las fincas para estar en pleno cumplimiento con FSMA(por sus siglas en inglés) y los compara
FSMA Y NOP: Planes escritos
Esta hoja informativa proporciona una descripción general de lo que las granjas deben tener para un plan de inocuidad de los alimentos por escrito si
FSMA Y NOP: El uso del suelo
Esta hoja informativa proporciona una descripción general de lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de
FSMA Y NOP: Supervisión de los animales
Esta hoja informativa proporciona una descripción general de lo que una granja debe hacer para cumplir con la Ley Federal de Modernización de la Seguridad
Making Your Products Accessible:
New Podcast Season: Farmer Stories of Wildfire Recovery & Preparedness
CAFF’s Wildfire Resilience Program provides specialized recovery and preparedness resources for small farms and communities in California impacted by wildfire and those seeking to prepare
Episode 1: Turkey Tail Farm – Yankee Hill
In this episode we visit Cheetah Tchudi at his diversified operation in Yankee Hill, Butte County, CA. Cheetah shares his experience surviving the 2018 Paradise
Online Directories for Farmers
Getting internet visibility is one of the most important things you can do for your small business. An easy way to do this is to
Membership Spotlight: Red Gate Ranch
Just like that it’s fall! Each season brings new tasty fruits and veggies. For this month we’re highlighting a farm that provides their community with
Central Valley Farmers Achieve Ground Breaking Sales to Schools
This year for the first time in his farming career, Donald Sherman made a sale to a school district. Mr. Sherman has been interested in
Value-Added Product Webinar Series for Farmers
Are you a farmer or rancher interested in producing or scaling a value-added product? Are you interested in applying for the USDA’s Value-Added Producer Grant
FSMA Inspection Case Study: CDFA FSMA PSP Inspector
This interview is part of our Food Safety Modernization Act (FSMA) case study series. In earlier case studies we interviewed other farmers and they talked
Membership Spotlight: Bluebird Farm
After that September heatwave the temperatures dropped, and all of a sudden the slight hint of fall was in the air! Even though fall is