MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
Cómo crear un Perfil de Negocios de Google para expandir la presencia en línea de su granja
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
The Farm to Market Handbook: Quick Tip Guides For Accessing Five Major Marketing Channels
This Farm to Market Handbook is designed to help the family farm access markets. It provides information, selling tips and internet links to top informational sites for the five major
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization
Details to Consider When Choosing Online Tools
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up
Community Supported Agriculture (CSA)
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we will compare two popular online
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Instagram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business.
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to attract and retain new CSA
Food Safety:
Análisis microbianos del agua gratuitos para los agricultores
Foto del Western Center for Food Safety ¿Es usted un agricultor que necesita realizar análisis del agua en su granja? CAFF cubrirá los gastos de los análisis microbiológicos del agua de
Free Microbial Water Testing for Farmers
Photo from the Western Center for Food Safety Are you a farmer who needs to conduct water testing on your farm? CAFF will cover the costs of microbiological water testing
A Guide to Food Safety Certification for Food Hubs and Food Facilities
This guide is written for food hubs and other food facilities seeking information about how to navigate food safety questions from buyers and pursue a third-party food safety audit.
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Produce Safety and Flood Resources
Guidance and resources for growers to assess crop safety after a flood
Value-Added Producer Grant Scholarship Program
Photo by Zoe Schaeffer on Unsplash CAFF’s Value-Added Producer Grant (VAPG) Scholarship Program provides partial funding for farmers to work with Ellen Rawley Creative & Strategy, Inc. to write and
Financial Assistance Available for Food Safety Certification
A new program through USDA’s Farm Service Agency is providing reimbursement for on-farm food safety program expenses related to obtaining or renewing a food safety certification in calendar years 2022 and/or 2023.
Making Your Products Accessible:
Farm to School Partnerships in Merced County
On a warm September evening in Merced, CA, hundreds of students and families gathered for “Back to School Night” across Merced City School District’s 14 elementary schools. Fortunately for attendees
Future of Family Farms in the San Joaquin Valley
Earlier this year, CAFF kicked off a massive project in the San Joaquin Valley to help support family farms there and strengthen the local food economy, in partnership with UC
Ecological Farming Program Specialist
Title: Ecological Farming Program Specialist I or II*** Location: California / Hybrid – partially remote option (Davis, CA Region preferred) FTE: 1.0 FTE Salary: $60,000 – $73,000 annually*** FLSA: Exempt
Water Policy & Organizing Manager
Title: Water Policy & Organizing Manager Classification: Specialist II or Senior Manager Location: Sacramento Region preferred / hybrid FTE:
CAFF Survey 2023
Please take a few moments (no more than 10 minutes) to complete this year’s survey. The results from this survey help us better understand what issues are most important
Research Contractor: Small-Scale Farmer Needs Assessment, Appropriate Technology
Title: Research Contractor, CAFF’s Technology Hub Location: Fresno, Madera, Merced, Kings, and Tulare counties Compensation: $40,000 – $54,000 total project budget (fixed rate) Contract Duration: October 2023 to May 2024
Cómo responder a los apagones por motivos de seguridad pública (las “PSPS”)
En respuesta a condiciones climáticas adversas, el PG&E implementará un corte de energía por motivos de seguridad pública, lo que PG&E llama Public Safety Power Shutoff (PSPS) en inglés. En
Communications Specialist & Local Food Project Manager
Title: Communications Specialist & Local Food Project Manager Location: California, partially-remote // Located in and/or commute to San Joaquin Valley region FTE: 1 FTE Salary: $55,000 – $70,000 annually FLSA: