MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
How to Tell the Story of Your Farm: Lessons from Fruitqueen & Farmboy Organics
“How to Tell the Story of Your Farm” in-person workshop & panel discussion with Brian and Joyce of Fruitqueen and Eric and Andrew of Farmboy Organics. Facilitated by Judith Redmond
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Kit de herramientas de marketing orgánico para agricultores de pequeña escala
¿Quiere hacer crecer su negocio orgánico y conectarse con más clientes? El kit de herramientas de marketing para productores orgánicos de California Certified Organic Farmers (CCOF) es su recurso de
Organic Small Farmer Marketing Toolkit
Para español: Kit de herramientas de marketing orgánico para agricultores de pequeña escala Looking to grow your organic business and connect with more customers? The Organic Producer Marketing Toolkit from
Farmer’s Guide to Organic Wholesale Pricing
The Farmer’s Guide to Organic Wholesale Pricing was created in response to the question, “How much will I be able to charge for my organic crops in wholesale markets?” There
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Cómo crear un Perfil de Negocios de Google para expandir la presencia en línea de su granja
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en
Community Supported Agriculture (CSA)
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Deciding On Ecommerce For Your Farm
The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
In this peer-to-peer learning webinar, we will compare two popular online CSA management platforms: CSAware and Farmigo. Participants will have the opportunity to see the backend of these platforms as used by Mountain Bounty
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Food Safety:
Food Safety Technical Assistance for Small-Scale and BIPOC Farmers: Lessons from CAFF’s Partner Farm Program
CAFF’s Farmer Services Program has worked with hundreds of farmers over the years to provide food safety technical assistance. We help farmers navigate complicated state and federal food safety regulations
On-Farm Recordkeeping: Technologies & Strategies
Learn the benefits of keeping good records on your farm and how to level-up your recordkeeping practices!
Record keeping is beneficial for three major compliance areas: FSMA compliance, organic certification, and GAP audits.
2025 NOP/FSMA/3rd Party Audit Food Safety Guide (Updated)
This updated guide for 2025 provides charts that give a side-by-side comparison of the similarities and differences between the requirements of the National Organic Program, Food Safety Modernization Act, and
Financial Assistance Available for Food Safety Certification
A new program through USDA’s Farm Service Agency is providing reimbursement for on-farm food safety program expenses related to obtaining or renewing a food safety certification in calendar years 2024 and/or 2025.
Understanding Biological Cross-Contamination: Trainer Lesson Plan
This resource is geared towards technical service providers and/or farm managers looking to do an interactive and memorable activity with farmers. Farmers are able to visualize the spread of biological
Cleaning & Sanitizing Kit with QR Codes
This resource has key supplies needed for on-farm cleaning and sanitizing with QR codes to direct links where you can buy them from. Download the resource here.
Cleaning & Sanitizing Kit Activity Lesson Plan
This resources is geared towards technical services providers and farm managers looking to learn more about the specifics on cleaning and sanitizing. The lesson plan is for a hands-on activity
Understanding Sanitizer Labels Lesson Plan
This resource is for technical service providers and farmer managers looking to learn more about understanding how to use sanitizers correctly. This is a hands-on lesson plan for an activity
Making Your Products Accessible:
Farmer-Led Technology: 3 Point Compost Turner
3 Point Compost Turner 2022 Innovation Challenge Highlighted Applicant Problem solved: an inexpensive way to process lots of compost using less space Skills/tools needed: cut and fit welding and engineering,
Farmer-Led Technology: Keg Crimper
Keg Crimper 2022 Innovation Challenge Highlighted Applicant An 8’ wide roller-crimper made from all re-used materials. Problem solved: low-cost method for termination of cover-crop Skills/tools needed: welding/metal fabrication, and adaptation/improvising
Farmer-Led Technology: Garlic Planter
Garlic Planter 2022 Innovation Challenge Highlighted Applicant A small scale three point hitch ride-on style pull behind garlic planter. Problem solved: saves time and the lower back Skills/tools needed: basic
Farmer-Led Technology: A Really Cool Mulch Blower
A Really Cool Mulch Blower 2024-25 Innovation Challenge Winner Retrofitting a commercial leaf vacuum, a plastic hose and a duct reducer, Jennifer created a “really cool mulch blower”. This innovation
Farmer-Led Technology: Multi-Purpose Farm Use Station
Multi-Purpose Farm Use Station 2024-25 Innovation Challenge Winner The Mobile Multi-Purpose Farm Use Station is an all-in-one workstation designed to assist small-scale farmers with post-harvest handling, packaging, and repairs. Problem
Farmer-Led Technology: Elbow Operated Hand Wash Station
Elbow Operated Hand Wash Station 2022-23 Innovation Challenge Winner The Elbow Operated Hand Wash Station offers an affordable in-field solution with a fresh twist to the design, especially for lower-resource
Farmer-Led Technology: No-Dig Removable Endpost
The “No-dig Removable End Post” is a simple end-post created with locally available U-channels (or highway posts) and installed with a handheld mechanical post-driver, making the always arduous task of fence-building easier.
Farmers Join CAFF in Capitol to Fight for Local Food Access, Climate Disaster Relief
CAFF’s Policy Team is in full action this legislative session! We are fighting hard for funding for the Local Food Purchase Assistance Program (LFPA), known in California as Farms Together,