MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics
7 Minute Mailchimp Tutorial for the Small Farmer
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community
Canva Video Tutorial for the Small Farmer
https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
The Farmers’ Marketing & Sales Notebook
A Post-Harvest Resource for California Specialty Crop Growers. Information, selling tips and internet links to the best informational sites for the eight major marketing channels.
Community Supported Agriculture (CSA)
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to
2021 CSA Marketing Resources
The CSA Innovation Network has created a CSA renewals marketing package for 2021. Download your package below with themed assets for social media and print,
CSA / Farm Box Survey
CSA/Farm Box Operators, Raise Your Voice! By taking just a few minutes to complete our 2020 CSA / Farm Box Survey, you help guide CAFF’s CSA-related work
How to be a Good CSA Member This Season
Your partner farm provides fresh, healthy, safe food every week. Here are ways you can ensure you’re helping maintain a safe and responsible environment for
Food Safety:
Luna’s Farm Podcast Episode (en Español)
Queridas oyentes, este es nuestro último episodio de la temporada. Esperamos que disfrute de este episodio especial en español presentado por el productor de nuestro
Food Safety & Wildfires Case Study: Brisa Ranch
Key Details: Location: San Francisco bay area , near Pescadero Acres in Production: 16 Main Crops: Fruit, vegetables, flowers Wildfire: CZU Complex in 2020 3rd
Stone’s Throw Farm Podcast Episode
In this episode we visit Stone’s Throw Farm, an organic vegetable and flower farm located in Colfax, California. We sat down with Bryanna Eisenhut, co-owner
FSMA Water Updates June 2022
Confused about FSMA Water Requirements? In 2011 President Obama signed into law the Food Safety Modernization Act (FSMA). The law updated our federal food safety
Vitis and Ovis Farm Podcast Episode
In this episode we visit Vitis and Ovis Farm, a multi-generational Swiss-American-Ethiopian family farm located in the Capay Valley and specializing in pastured duck eggs,
Sherman Produce Podcast Episode
In this episode we visit Donald Sherman at his farm in Kerman, California. Donald owns and operates Sherman Produce, a year-round diversified vegetable farm and
Meet CAFF’s 2020-22 Partner Farm Cohort, Part 2
From 2020-2022 CAFF partnered with fifteen farms across California to develop and update their food safety practices. Farms who participated in the partnership wanted to
Meet CAFF’s 2020-22 Partner Farm Cohort, Part 1
From 2020-2022 CAFF partnered with fifteen farms across California to develop and update their food safety practices. Farms who participated in the partnership wanted to
Making Your Products Accessible:
Luna’s Farm Podcast Episode (en Español)
Queridas oyentes, este es nuestro último episodio de la temporada. Esperamos que disfrute de este episodio especial en español presentado por el productor de nuestro