MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business.
The Farmers’ Marketing & Sales Notebook
A Post-Harvest Resource for California Specialty Crop Growers. Information, selling tips and internet links to the best informational sites for the eight major marketing channels.
Community Supported Agriculture (CSA)
Instagram Shopping: The Hows & Whys
Are you looking to broaden your ecommerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business.
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to
2021 CSA Marketing Resources
The CSA Innovation Network has created a CSA renewals marketing package for 2021. Download your package below with themed assets for social media and print,
CSA / Farm Box Survey
CSA/Farm Box Operators, Raise Your Voice! By taking just a few minutes to complete our 2020 CSA / Farm Box Survey, you help guide CAFF’s CSA-related work
How to be a Good CSA Member This Season
Your partner farm provides fresh, healthy, safe food every week. Here are ways you can ensure you’re helping maintain a safe and responsible environment for
What is a “sliding scale” you ask?
A document that helps people determine where they fall on the “sliding scale” and what they should fairly pay. If CSA farms are considering using
Plataformas de software de venta directa
Mientras mercados, restaurantes, y otros canales de distribución de comida cierran o reducen operaciones para prevenir el contagio de COVID-19, granjas en todo el país
Food Safety:
Small Farm FSMA Series Post 4 of 4
SMALL FARM FSMA SERIES – POST 4 of 4 Author: Stepheni Norton, Regional Food Safety Specialist FSMA is serious business, so we have a few
Food Safety Plan Templates in Spanish
CAFF’s free food safety plan templates for small farmers are now available in Spanish. The templates can be used by farmers that need to be
Plantillas de Planes de Inocuidad Alimentaria en Español
Las plantillas gratuitas del plan de seguridad alimentaria de CAFF para pequeños agricultores ya están disponibles en español. Las plantillas pueden ser utilizadas por los
Full Belly Farm Podcast Episode
SHOW NOTES: Full Belly Farm website: http://fullbellyfarm.com/ Full Belly Farm instagram: @full_belly_farm https://www.instagram.com/full_belly_farm/ FDA FSMA pdf of law: https://www.fda.gov/food/guidanceregulation/fsma/ucm334114.htm Hotsy Hot Water Pressure Washer: http://www.hotsy.com/Hot_Water_Pressure_Washers See page 133 of
NOP/FSMA/3rd Party Audit Food Safety Guide
This guide provides charts that give a side-by-side comparison of the similarities and differences between the requirements of the National Organic Program, Food Safety Modernization
Updated Food Safety Plan in Spanish
CAFF’s free food safety plan template for small farmers has recently been updated. The template is geared towards farmers that need to be in compliance
PC Rule Guide for Food Hubs and Values-Based Buyers
FSMA Supplier Verification Demystified The Food Safety Modernization Act (FSMA) is composed of seven main rules or sections. Th common name of one of those
Don’t Let FDA’s Unfair Rules Jeopardize Small Farms
When it comes to regulating American agriculture, one size does NOT fit all. That was the message that CAFF and thousands of family farmers brought
Making Your Products Accessible:
2022 Farm Champions
Introducing… the 2022 Farm Champion awardees! To make it as a small farm and to affect real, lasting change in our food system, it requires
Service Providers for Small Farmers – Crowd Sourced
From Farmer Campus, this crowd sourced spreadsheet contains recommendations for farmers to obtain support and connect with agents around disaster and crop insurance, as well
Winners of the 2022 Small Farm Innovation Challenge
With community-scaled ingenuity at heart, the winners of this year’s Small Farm Innovation Challenge offer solutions for local agriculture. In its second year, the Challenge sought submissions
Member Spotlight: Alchemist Farm
Happy 2022! This year we want to start strong by highlighting the amazing farmers that are essential to the work we do at CAFF. This
Drought-threatened Family Farmers React to Governor’s Proposed Budget
Today California Governor Gavin Newsom released a record-breaking state budget proposal that includes significant investments to address climate change, support sustainable agriculture, and expand access
Small Farm FSMA Series Post 4 of 4
SMALL FARM FSMA SERIES – POST 4 of 4 Author: Stepheni Norton, Regional Food Safety Specialist FSMA is serious business, so we have a few
Locally-Grown Food Won’t Get Stuck in the Suez Canal
In March of this year, an Empire State Building-sized cargo ship infamously lodged itself in the Suez Canal. But while the world watched as engineers