MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics
Details to Consider When Choosing Online Tools
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns?
7 Minute Mailchimp Tutorial for the Small Farmer
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community
Canva Video Tutorial for the Small Farmer
https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
The Farmers’ Marketing & Sales Notebook
A Post-Harvest Resource for California Specialty Crop Growers. Information, selling tips and internet links to the best informational sites for the eight major marketing channels.
Community Supported Agriculture (CSA)
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another,
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtítulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
Words count! Use these proven “hooks” to attract CSA members
In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to
2021 CSA Marketing Resources
The CSA Innovation Network has created a CSA renewals marketing package for 2021. Download your package below with themed assets for social media and print,
CSA / Farm Box Survey
CSA/Farm Box Operators, Raise Your Voice! By taking just a few minutes to complete our 2020 CSA / Farm Box Survey, you help guide CAFF’s CSA-related work
Food Safety:
Produce Safety and Flood Resources
Guidance and resources for growers to assess crop safety after a flood
Value-Added Producer Grant Scholarship Program
Photo by Zoe Schaeffer on Unsplash CAFF’s Value-Added Producer Grant (VAPG) Scholarship Program provides partial funding for farmers to work with Ellen Rawley Creative &
Programa de certificación de inocuidad alimentaria para cultivos especiales
Un nuevo programa a través de la Agencia de servicios agrícolas del USDA está proporcionando el reembolso de los gastos del programa de inocuidad alimentaria
Financial Assistance Available for Food Safety Certification
A new program through USDA’s Farm Service Agency is providing reimbursement for on-farm food safety program expenses related to obtaining or renewing a food safety certification in
Value-Added Product Webinar Series for Farmers
Note: This webinar series has passed. Click here to watch the webinar series on CAFF’s YouTube Channel. Are you a farmer or rancher interested in
FSMA Inspection Case Study: CDFA FSMA PSP Inspector
This interview is part of our Food Safety Modernization Act (FSMA) case study series. In earlier case studies we interviewed other farmers and they talked
Luna’s Farm Podcast Episode (en Español)
Dear listeners, click here to listen to our last episode of the season. We hope you enjoy this special episode in Spanish hosted by our
La Inocuidad Alimentaria Vs. los Requisitos Orgánicos
Esta hoja informativa proporciona una descripción general de las tres categorías de fincas dentro de la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA
Making Your Products Accessible:
Cooperative Farm Equipment Program Proposed by CA Legislator
[SACRAMENTO, CA] – Assemblymember Steve Bennett (D-Ventura) has introduced AB 552 which would create a new program to increase equipment access for small and mid-scale
Sign on Today: Cooperative Tool Sharing Bill
SIGN ON TODAY! Summary Community Alliance with Family Farmers (CAFF) and the California Climate & Agriculture Network (CalCAN) are sponsoring AB 552 to create the
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the
Member Spotlight: Shepherdess Land & Livestock Co
New year new member spotlights! In 2023 we hope to bring you all a wide range of members from all walks who are excited to
Communications & Marketing Specialist
Title: Communications & Marketing Specialist Location: Fresno Region, CA / Hybrid FTE: 1 FTE Salary: $55,000 – $70,000 annually FLSA: Non-exempt Reports To: Communications Director
Policy Advocate & Organizer, Urban Ag
Title: Policy Advocate & Organizer, specializing in urban agriculture Location: Los Angeles, CA / Hybrid, with periodic trips to Davis/Sacramento FTE: 1 FTE Salary: $60,000
Farm to Market Coordinator, San Joaquin Valley
Title: Farm to Market Coordinator Other details: Hiring for 2 positions; 1 bilingual (Spanish or Hmong) Location: San Joaquin Valley, CA FTE: 1 FTE Salary:
2023 Small Farm Innovation Challenge Winners
Proving that innovation thrives on a small-scale, the winners of the 3rd annual Small Farm Innovation Challenge bring appropriate tech solutions to local agriculture. This