MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
CAFF Releases New Profit & Loss Guide
In collaboration with Ellen Rawley Creative & Strategy, Inc, and with funding from CDFA’s Organic Transition Pilot Program and the United States Department of Agriculture (USDA) Transition to Organic Partnership
How to Tell the Story of Your Farm: Lessons from Fruitqueen & Farmboy Organics
“How to Tell the Story of Your Farm” in-person workshop & panel discussion with Brian and Joyce of Fruitqueen and Eric and Andrew of Farmboy Organics. Facilitated by Judith Redmond
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Kit de herramientas de marketing orgánico para agricultores de pequeña escala
¿Quiere hacer crecer su negocio orgánico y conectarse con más clientes? El kit de herramientas de marketing para productores orgánicos de California Certified Organic Farmers (CCOF) es su recurso de
Organic Small Farmer Marketing Toolkit
Para español: Kit de herramientas de marketing orgánico para agricultores de pequeña escala Looking to grow your organic business and connect with more customers? The Organic Producer Marketing Toolkit from
Farmer’s Guide to Organic Wholesale Pricing
The Farmer’s Guide to Organic Wholesale Pricing was created in response to the question, “How much will I be able to charge for my organic crops in wholesale markets?” There
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Community Supported Agriculture (CSA)
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Deciding On Ecommerce For Your Farm
The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
In this peer-to-peer learning webinar, we will compare two popular online CSA management platforms: CSAware and Farmigo. Participants will have the opportunity to see the backend of these platforms as used by Mountain Bounty
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Food Safety:
Food Safety Starts on the Farm
Three weeks ago, I found myself being discharged from the emergency room in Bishop, California instead of heading out to the trailhead to start our backpacking trip. The doctor was
Food Safety Technical Assistance for Small-Scale and BIPOC Farmers: Lessons from CAFF’s Partner Farm Program
CAFF’s Farmer Services Program has worked with hundreds of farmers over the years to provide food safety technical assistance. We help farmers navigate complicated state and federal food safety regulations
On-Farm Recordkeeping: Technologies & Strategies
Learn the benefits of keeping good records on your farm and how to level-up your recordkeeping practices!
Record keeping is beneficial for three major compliance areas: FSMA compliance, organic certification, and GAP audits.
2025 NOP/FSMA/3rd Party Audit Food Safety Guide (Updated)
This updated guide for 2025 provides charts that give a side-by-side comparison of the similarities and differences between the requirements of the National Organic Program, Food Safety Modernization Act, and
Financial Assistance Available for Food Safety Certification
A new program through USDA’s Farm Service Agency is providing reimbursement for on-farm food safety program expenses related to obtaining or renewing a food safety certification in calendar years 2024 and/or 2025.
Understanding Biological Cross-Contamination: Trainer Lesson Plan
This resource is geared towards technical service providers and/or farm managers looking to do an interactive and memorable activity with farmers. Farmers are able to visualize the spread of biological
Cleaning & Sanitizing Kit with QR Codes
This resource has key supplies needed for on-farm cleaning and sanitizing with QR codes to direct links where you can buy them from. Download the resource here.
Cleaning & Sanitizing Kit Activity Lesson Plan
This resources is geared towards technical services providers and farm managers looking to learn more about the specifics on cleaning and sanitizing. The lesson plan is for a hands-on activity
Making Your Products Accessible:
Burns Blossom Farm: Building a Small Farm Brand
In this episode we travel to Chico, California to meet with Kyle Burns of Burns Blossom Farm, a certified organic vegetable and flower farm he runs with his wife Mel.
Celebrating the People Who Help CAFF Grow
The CAFF Board of Directors recently gathered in Santa Cruz County for its final in-person meeting of the year—a chance to get out into the fields, connect with local farmers,
Tracking Biodiversity on Your Farm: A Guide for Organic Certification
Organic farmers need to show how they conserve and monitor biodiversity on their land. This two-page guide covers what that looks like in practice, for both transitioning and certified organic
BeeWorthy Farms: Organic Flowers, Herbs, and a Collective Approach to Marketing
In this episode, host Brandon Wickes talks with Cathryn Henning from BeeWorthy Farms, a certified organic cut flower and herb farm located in Encinitas, CA. At BeeWorthy Farms, they grow
From Programs 101 to SGMA 101: Turning Outreach into Action
How did a routine outreach event turn into a groundwater education series? See how Glenn County RCD’s SGMA 101 workshops connected farmers in Glenn and Colusa Counties with the resources and local support they need to navigate SGMA.
Water Flow Meters
How much water are you actually using? Flow meters answer that question directly, and this guide explains the three main types, positive displacement, velocity, and wattage-based meters, so you can track usage with confidence.
Smart Irrigation Controllers: A Comparison Guide for Farmers
Soil moisture probes give you a window into what’s happening underground without picking up a shovel. This guide breaks down the three main probe types, electrical conductivity, volumetric water content, and soil-water tension, and what each one is best suited for.
Soil Moisture Probes: A Guide for Small Farms
Soil moisture probes give you a window into what’s happening underground without picking up a shovel. This guide breaks down the three main probe types, electrical conductivity, volumetric water content, and soil-water tension, and what each one is best suited for.