MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
CAFF Releases New Profit & Loss Guide
In collaboration with Ellen Rawley Creative & Strategy, Inc, and with funding from CDFA’s Organic Transition Pilot Program and the United States Department of Agriculture (USDA) Transition to Organic Partnership
How to Tell the Story of Your Farm: Lessons from Fruitqueen & Farmboy Organics
“How to Tell the Story of Your Farm” in-person workshop & panel discussion with Brian and Joyce of Fruitqueen and Eric and Andrew of Farmboy Organics. Facilitated by Judith Redmond
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Kit de herramientas de marketing orgánico para agricultores de pequeña escala
¿Quiere hacer crecer su negocio orgánico y conectarse con más clientes? El kit de herramientas de marketing para productores orgánicos de California Certified Organic Farmers (CCOF) es su recurso de
Organic Small Farmer Marketing Toolkit
Para español: Kit de herramientas de marketing orgánico para agricultores de pequeña escala Looking to grow your organic business and connect with more customers? The Organic Producer Marketing Toolkit from
Farmer’s Guide to Organic Wholesale Pricing
The Farmer’s Guide to Organic Wholesale Pricing was created in response to the question, “How much will I be able to charge for my organic crops in wholesale markets?” There
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Community Supported Agriculture (CSA)
Sharing Tools for Success: Small Organic Farmer Marketing Toolkit Workshop in Riverside
On the evening of Wednesday, July 16 at 4:00 PM, approximately 55 participants gathered in a classroom space at the beautiful campus of the Riverside-Corona Resource Conservation District, just West
Deciding On Ecommerce For Your Farm
The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
In this peer-to-peer learning webinar, we will compare two popular online CSA management platforms: CSAware and Farmigo. Participants will have the opportunity to see the backend of these platforms as used by Mountain Bounty
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Food Safety:
Food Safety Starts on the Farm
Three weeks ago, I found myself being discharged from the emergency room in Bishop, California instead of heading out to the trailhead to start our backpacking trip. The doctor was
Food Safety Technical Assistance for Small-Scale and BIPOC Farmers: Lessons from CAFF’s Partner Farm Program
CAFF’s Farmer Services Program has worked with hundreds of farmers over the years to provide food safety technical assistance. We help farmers navigate complicated state and federal food safety regulations
On-Farm Recordkeeping: Technologies & Strategies
Learn the benefits of keeping good records on your farm and how to level-up your recordkeeping practices!
Record keeping is beneficial for three major compliance areas: FSMA compliance, organic certification, and GAP audits.
2025 NOP/FSMA/3rd Party Audit Food Safety Guide (Updated)
This updated guide for 2025 provides charts that give a side-by-side comparison of the similarities and differences between the requirements of the National Organic Program, Food Safety Modernization Act, and
Financial Assistance Available for Food Safety Certification
A new program through USDA’s Farm Service Agency is providing reimbursement for on-farm food safety program expenses related to obtaining or renewing a food safety certification in calendar years 2024 and/or 2025.
Understanding Biological Cross-Contamination: Trainer Lesson Plan
This resource is geared towards technical service providers and/or farm managers looking to do an interactive and memorable activity with farmers. Farmers are able to visualize the spread of biological
Cleaning & Sanitizing Kit with QR Codes
This resource has key supplies needed for on-farm cleaning and sanitizing with QR codes to direct links where you can buy them from. Download the resource here.
Cleaning & Sanitizing Kit Activity Lesson Plan
This resources is geared towards technical services providers and farm managers looking to learn more about the specifics on cleaning and sanitizing. The lesson plan is for a hands-on activity
Making Your Products Accessible:
Water Flow Meters
In farming there is no replacement for the skills of observation, understanding of your system, or historical knowledge of your farm. But so often we irrigate based on duration and
Smart Irrigation Controllers: A Comparison Guide for Farmers
Review of Smart Irrigation Controllers In order to evaluate some of the different smart irrigation sensing and management technologies in context, let us examine some real-world examples of brands and
Soil Moisture Probes: A Guide for Small Farms
Soil moisture monitoring is an imperfect science with a lot of complexity to it. There is no replacement for good old know-how; the feel of the soil in your hand
Technology for Informed Irrigation Management: What is “smart irrigation” and how can it help small-scale farmers?
As farmers, we are responsible for so many decisions in our work. We must juggle fertility management, planting, pest management, harvest, processing, marketing, financial management, and the list goes on.
Comparing Certifications: Organic, Bee Better, Biodynamic, and Regenerative Organic in Lodi
Vino Farms manages about 3,500 acres of vineyards in Lodi, California and on 750 of those acres, they carry four different certifications: Organic, Biodynamic, Xerces Bee Friendly, and Regenerative Organic
California Funds First-Ever Agricultural Land Access Program
Sacramento, CA — After years of advocating for equitable land access for small-scale and underserved farmers, Community Alliance with Family Farmers (CAFF) is celebrating a hard-won victory: the State of
Farmer Support Specialist
Job Title: Farmer Support Specialist Job Category: Coordinator III or Specialist I, DOE Location: Based in or adjacent to one of these counties: Sacramento, San Joaquin, Stanislaus, Merced, Madera, Fresno,
New Resource: Organic Farm Supply Directory + Reflections from Our 2026 Organic Agriculture Program Intern
New Resource: Organic Farm Supply Directory + Reflections from Our 2026 Organic Agriculture Program Intern Daniela driving the tractor at Fiery Ginger Farm My name is Daniela Castillo, and I