Small Farm Tech Hub Newsletter #1



From the Small Farm Tech Hub

​Community Alliance with Family Farmers has launched a new program called the Small Farm Tech Hub​ which is providing free support & resources to small scale farmers, food hubs, and farmers markets operating out of California.

Check out what the new program has to offer at

FREE SUPPORT! How can technology help expand market opportunities and increase business efficiencies for small farms? CAFF's Tech Hub is here to help!

Websites | Social Media | Marketing | Online Sales



Software Review Guide

Payroll, POS, DigiPay, Accounting Systems

Instagram Basics

Social Media Support

Google Pay & Apple Pay

Point of Sale Systems

Using Email Marketing

Marketing Support


With over 1,000 visitors a month, the CAFF California Farm Directory is a great way to make your business more visible and searchable. It allows users to search based on type of crops, location, and farming practices, and guides potential customers to your site of choice. Adding your farm to the directory is completely free, and only takes a few minutes. All that is required is registering with the CAFF website, and filling out your information.

Found these resources helpful? There's more where that came from! Make sure you're subscribed to receive future updates from the Tech Hub. Click "Small Farm Tech" under Special Alerts for your email subscription.


Are you a tinkerer who manages to find solutions with whatever is on hand? Or do you have the next million dollar idea in farm tech? Submit your innovation as an application to the 2022 Small Farm Innovation Challenge. The Innovation Challenge gives farmers, inventors, and entrepreneurs the opportunity to share innovations that can help small-scale farms compete, survive and thrive. 


There are two paths for innovators: DIY'ers & Entrepreneurs. Challenge closes November 1, 2021.



The Small Farm Tech Hub​ supports farmers in the adoption of right-fit tools to increase sales, market channels, and business efficiencies. The Tech Hub is providing free resources and consulting to help pivot to sales models better suited to the current COVID-19 crisis as well as longer-term consumer purchasing trends. 


Support provided by the Tech Hub may include starting an online store, transferring to a different ecommerce site, marketing, or identifying tools for increasing your business efficiencies. We're here to help! Tech Hub team members are standing by to support you on your technology needs. Learn more by visiting


Submit a request form at email 

CAFF is a registered 501c 3 non-profit that works to build sustainable food and farming systems through policy advocacy and on-the-ground programs that create more resilient family farms, communities and ecosystems. The Small Farm Tech Hub is a program under CAFF and funded by the USDA Farmers Market Promotion Program.