Rogelio Ponce Jr. is a third-generation farmer from Watsonville, CA. Born and raised in the area, he attended local schools and went on to earn a B.S. in Finance from San Jose State University.
With over 23 years of experience in farming, Rogelio has developed expertise in growing, production management, agricultural finance, marketing, and agricultural sales. He specializes in cultivating organic strawberries, raspberries and various vegetables. His passion for farming is deeply rooted in his upbringing and love for the outdoors and open spaces.
Rogelio is dedicated to serving his community and is actively involved in several non-profit organizations.