In preparation for CSA Week 2021, CAFF and the CSA Innovation Network hosted a fantastic webinar on how to use proven marketing messages (hooks) to attract and retain new CSA members.
Watch the entire webinar here, download the CSA Hooks Guide, or jump to a webinar segment below that interests you:
PART ONE: Using Hooks to Attract New CSA Members
What are marketing hooks and why should I care about them? >>
What are the proven marketing hooks for CSA customers? (intro) >>
Hook #1: I want to eat healthy >>
Hook #2: I like to try new varieties of food >>
Hook #3: I love the freshness and the taste >>
Hook #4: I value supporting a local business >>
Hook #5: I want to know my farmer >>
Hook #6: I want ethically raised food >>