All posts in Marketing Resources
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national farmer surveys in 2020 and 2021. This report was refreshed
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization (SEO), email marketing, and tips for selling online. She has
Details to Consider When Choosing Online Tools
Here is a list of considerations and questions to ask before investing in new tools for your business. Cost Will the costs outweigh the gains/returns? Most sales platforms charge start-up fees or keep a percentage of sales. What is the
7 Minute Mailchimp Tutorial for the Small Farmer
https://youtu.be/2vDMd0t7ny8Learn the basics of using Mailchimp for email marketing for your small farm business. Brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers (CAFF). Visit www.caff.org/TechHub to learn more.
Canva Video Tutorial for the Small Farmer
https://www.youtube.com/watch?v=rlTSlZB4AeA&t=1sLearn more about how both the free and paid version of Canva can support your small farm marketing needs! This tutorial is brought to you by the Small Farm Tech Hub at Community Alliance with Family Farmers. Learn more by
How to Pick an Email Marketing Platform
Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal
Instragram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business. https://youtu.be/W0ZIHiMePJo
The Farmers’ Marketing & Sales Notebook
A Post-Harvest Resource for California Specialty Crop Growers. Information, selling tips and internet links to the best informational sites for the eight major marketing channels. This notebook is designed to help the family farmer in his/her continued quest to provide