Archive for October 2021

Sonoma County VIP Tour 2021

Sonoma County VIP Tour 2021

Prepared for local leaders and policymakers, this 2-page document highlights the potential of “food belts” and urban agriculture in Sonoma County (and beyond), and provides recommendations for policy reform to help it flourish.

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North Bay Farmer Forum 2021: Notes

North Bay Farmer Forum 2021: Notes

Notes from the October 5th, 2021 Farmer Forum, CAFF’s listening session with farmers, digging into topics of most concern to local agriculture, obstacles faced by family farmers, and guidance for CAFF’s future advocacy.

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Reflections on USDA’s Coronavirus Food Assistance Program 2.0

Reflections on USDA’s Coronavirus Food Assistance Program 2.0

Applications for the USDA’s CFAP-2 (Coronavirus Food Assistance Program 2.0) closed last week on October 12th. CFAP-2 was the second round of federal funding for farmers who faced losses during the pandemic. A departure from the first iteration that focused

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Farmers: Need Help Covering Your Covid-19 Business Costs?

Farmers: Need Help Covering Your Covid-19 Business Costs?

(Español abajo) Looking for a way to cover costs — particularly those driven by market changes —  incurred during the pandemic? The new Pandemic Response and Safety (PRS) Grant Program may be a good fit for you. The U.S. Department

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How to Pick an Email Marketing Platform

How to Pick an Email Marketing Platform

Email marketing is perhaps the single most important tool that farmers and local food businesses have for connecting with customers and growing sales. This resource summarizes the pros and cons of 10 different email service providers (ESP) with the goal

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7 Simple Steps for Creating a Website

7 Simple Steps for Creating a Website

There is a saying, “If you don’t have a website you don’t exist!” As of January 2021, it is reported that there are 4.66 billion active internet users worldwide. As a small farm, food hub or farmers market, this is

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Instagram Shopping: The Hows & Whys

Instagram Shopping: The Hows & Whys

Are you looking to broaden your ecommerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about products every month (source). Instagram is no doubt stepping into

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Instragram Basics in 7 minutes!

A 7 minute video going over the basics of Instagram for your farm business.

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NOP/FSMA/3rd Party Audit Food Safety Guide

NOP/FSMA/3rd Party Audit Food Safety Guide

This guide provides charts that give a side-by-side comparison of the similarities and differences between the requirements of the National Organic Program, Food Safety Modernization Act, and 3rd Party Food Safety Audits. For example, if you’re wondering what each program

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