MARKETING RESOURCES FOR FARMERS
From selling at the farmers market to promoting your CSA, from setting up a website to navigating food safety regulations so you can start selling wholesale, below you’ll find a variety of resources to help get your products to market, raise your farm’s profile and assure a fair market return.
General Marketing Resources:
2024 Tech Hub Webinar Series: Direct-To-Consumer Sales
In the ever-evolving landscape of agriculture, staying up-to-date of the latest marketing strategies is crucial for farmers aiming to thrive in the modern marketplace. The Winter 2024 Webinar Series on
Cómo crear un Perfil de Negocios de Google para expandir la presencia en lÃnea de su granja
En este video, explicamos qué es el Perfil de Negocios de Google y mostramos paso a paso cómo establecer un Perfil de Negocios de Google para expandir la presencia en
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
The Farm to Market Handbook: Quick Tip Guides For Accessing Five Major Marketing Channels
This Farm to Market Handbook is designed to help the family farm access markets. It provides information, selling tips and internet links to top informational sites for the five major
Marketing for Farmers by Kendall Ballantine
Kendall Ballantine has created some awesome short, easy to understand blogs on marketing best practices for small farms. We highly recommend her blog https://www.onlinemarketingforfarmers.com/blog for topics such as search engine optimization
Community Supported Agriculture (CSA)
Deciding On Ecommerce For Your Farm
The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click
It’s time to register your farm for online EBT/SNAP!
Marketlink is now registering farms for the SNAP online payment solution for direct marketing farmers. The press release can be viewed here. Â For interested farmers, the first step is
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
FSMA Y NOP: Animales silvestres y domésticos
Esta hoja informativa proporciona una descripción general sobre lo que las granjas que necesitan estar en pleno cumplimiento con la Ley Federal de Modernización de la Seguridad Alimentaria (FSMA) deben
Updated Ecommerce Report for the Small Farm
CAFF participates in the CSA Innovation Network who recently updated a report that breaks down how popular eCommerce platforms perform in comparison to one another, based on findings from national
Exploring CSA Platforms: CSAware and Farmigo
RECORDING. Pronto proporcionará subtÃtulos en español. Explorando Los Plataformas de Agricultura Apoyada por la Comunidad – CSAware & Farmigo. In this peer-to-peer learning webinar, we will compare two popular online
Driving Engagement with Instagram & Facebook Shopping
Are you looking to broaden your e-commerce audience beyond visitors to your website? Consider this: In 2021, 130 million Instagram accounts tap on a shopping post to learn more about
Instagram Basics in 7 minutes!
A 7 minute video going over the basics of Instagram for your farm business.
Food Safety:
GuÃa Sobre Incendios Forestales e Inocuidad Alimentaria
INTRODUCCIÓN La Ley de Modernización de Inocuidad de los Alimentos fue promulgada en 2011 y comprende numerosas normas. Una de ellas es la Norma de Seguridad de los Productos AgrÃcolas
RFSI Food Safety Equipment Resources
This resource contains information about lots of different supplies and equipment that will help improve your food safety practices on your farm. In particular there are sections on produce harvest
Análisis microbianos del agua gratuitos para los agricultores
Foto del Western Center for Food Safety ¿Es usted un agricultor que necesita realizar análisis del agua en su granja? CAFF cubrirá los gastos de los análisis microbiológicos del agua de
Free Microbial Water Testing for Farmers
Photo from the Western Center for Food Safety Are you a farmer who needs to conduct water testing on your farm? CAFF will cover the costs of microbiological water testing
A Guide to Food Safety Certification for Food Hubs and Food Facilities
This guide is written for food hubs and other food facilities seeking information about how to navigate food safety questions from buyers and pursue a third-party food safety audit.
Digital Marketing & CSA Customer Retention – Shared Legacy Farm shares their success!
Learn more about Shared Legacy Farm’s successful use of social media and email marketing to retain a large percentage of their CSA members, to the point of having a waitlist!
Social Media Best Practices – 5 Marys Farm shares her success!
Learn more about Five Marys Farm successful use of social media and how she sells 100% of their products to 30K customers using direct-to-consumer marketing strategies. Mary provides information on
Produce Safety and Flood Resources
Guidance and resources for growers to assess crop safety after a flood
Making Your Products Accessible:
Whole-Orchard Nutrient Management & On-Farm Composting at Heartwood Farms
On April 10th, Community Alliance with Family Farmers (CAFF) hosted a field day at Heartwood Farms in Linden, CA with farmers Franz Eilers and Emma Wade to discuss all things
GuÃa Sobre Incendios Forestales e Inocuidad Alimentaria
INTRODUCCIÓN La Ley de Modernización de Inocuidad de los Alimentos fue promulgada en 2011 y comprende numerosas normas. Una de ellas es la Norma de Seguridad de los Productos AgrÃcolas
Deciding On Ecommerce For Your Farm
The Small Farm Tech Hub at CAFF developed a resource to help guide farmers on assessing if ecommerce is a good fit for your business, and at what level. Click
Tell state leaders: Don’t cut $27 million from local food & small farms!
Thank you for joining us to ensure small-scale farmers don’t get left out of this year’s State Budget and for pushing back against Governor Newsom’s proposed cuts to critical local
Now Available: “Understanding the Science Behind Climate Smart Agriculture in California: A comprehensive literature review”
As part of CAFF’s Ecological Farming Program, we collaborate with farmers to implement and better understand ecologically-based farming practices, which include climate smart farming and soil health practices. Climate smart
Donor Relationship Manager / Director of Philanthropy
Title: Donor Relationship Manager or Director of Philanthropy (depending on experience) Location: Northern California / Hybrid /Â Frequent Travel FTE: 80-100% FTE Salary: $82,000 – $100,000 annually FLSA: Exempt Reports
CAFF Sonoma Opposes Misguided anti-CAFO Initiative
The Sonoma County Chapter of Community Alliance with Family Farmers (CAFF) is OPPOSED to the proposed local ballot measure put forth by the Coalition to End Factory Farming to prohibit